How to create a meme

An Easy, Step by Step Guide for Beginners

Do you have that one meme that you really want to customize so it will be related to you and your friends, but you don’t have the skill to edit picture? Or it is too complicated for you? That you need to learn how to use adobe photoshop?

Then this step-by-step tutorial is for you. It shows a simple way to create a meme that suits you and your friend’s jokes without needing to read long and boring tutorials

In this guide, we will show you how easy it is to make a meme avoiding all the expensive software that cost you money and time.

We also help you pick the best meme maker online out there with a step-by-step tutorial until you have the desired meme.

Before We Start, Read This:

Meme has been circulating within our society, for quite a while. We wonder how did it started? Who started it? Why is it so famous? And why is it so relatable? And what is meme actually? You might wonder what does the exact word means?

Meme is an idea, behavior, or style that spreads by means of imitation from person to person within a culture. Often, with the aim of conveying a particular phenomenon, theme, or meaning represented by the meme. A meme carries cultural ideas, symbol, or practices that can be convey from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena with a mimicked theme. Meme is like genes, they self-replicate, mutate.

There was a theory saying that memes are a viral phenomenon that may evolve by natural selection which is similar to biological evolution. The evolution happens through the processes of variation, mutation, competition, and inheritance. Memes spread based on the behavior that they generate from its host. Although they spread easily or even mutate, the meme that has less impact might extinct. Memes that replicates rapidly are the memes that gain more success.

A study called memetics arose in the 90s, exploring the concept and transmission of memes in terms of an evolutionary model. Though the study has arose many experts challenge the study due to the method of the study saying that empirical study for memes is not possible. Nevertheless, since the development of neuroimaging made studying meme empirically possible.

The word meme is a new word that was invented by Richard Dawkins. This information is based on his own book in 1976, The Selfish Gene. Though his position in his book is still very ambiguous, because in one hand he welcome Humphrey’s suggestion that “Meme should be considered as living structures not just metaphorically” on the other hand he regards that meme is a physically residing in the brain.

If we look into its etymology, the word meme is a shortening of mimeme meaning “imitated thing” from the ancient Greek.

Based on Richard Dakwins book, meme is a spread of ideas and cultural phenomena. Melodies, catchphrases, fashion, and the technology of building arches are the example that he refers as meme in his book.

Although Dawkins invented the term ‘meme; and developed meme theory, the possibility that ideas were subject to the same pressures of evolution as were biological attribute was discussed in Darwin’s (theory of evolution) time.

Dawkins used the term meme to refer to any cultural entity that others might consider as replicator. He hypothesized that one could view many cultural entities as replicators, and pointed to melodies, fashions and learned skills as examples. Through exposure to human meme replicate. Human has evolved into an efficient replicator of information and behavior. Despite the evolvement of human efficiency to replicate, it is less likely human will copy memes perfectly. Hence, they refine, combine, or modify the memes with other memes to create new memes. That is how memes replicate itself through its host. Dawkins is fascinated by this process of culture evolution to the natural selection in biological evolution.

Dawkins lists the following three characteristics for any successful replicator:


the more faithful the copy, the more will remain of the initial pattern after several rounds of copying. If a painting is reproduced by making photocopies from photocopies, the underlying pattern will quickly become unrecognizable.


the faster the rate of copying, the more the replicator will spread. An industrial printing press can churn out many more copies of a text than an office copying machine.


the longer any instance of the replicating pattern survives, the more copies can be made of it. A drawing made by etching lines in the sand is likely to be erased before anybody could have photographed or otherwise reproduced it.

Memes is like a unit of cultural transmission, or a unit of imitation and replication, that is how Dawkins define it. However, later definition would vary due to the inconsistent, rigorous, and precise understanding of how a unit of cultural transmission is made of. This has become a problem in debates about memetics.

Although Dawkins invented the term meme, he has not claim that the idea was entirely his. Moreover, there have been many other similar ideas in the past such as; Richard Semon with his book called “Die Mneme” or in English is “The Mneme”. The term mneme is parallels to Dawkins’ concept based on “The Life of The White Ant” by Maurice Maeterlinck.

Memetic lifecycle:

Since we have been using genes as an analogy to the memes’ behavior. Which they replicate (if the memes are received well by the host it will remain and spread) or if the opposite when the host does not receive the memes well, it will stall and be forgotten.

Memes need a retention. The longer meme stays in its host, the higher the chance for it to remain and spread. If one host uses a meme, the meme’s life is extended. This is how a meme earn its greatest threat, replicating. The reuse of the meme to different hosts is the key.

A meme has a parallel longevity with its host, if the meme increases its host longevity, the meme will survive. However, if a meme shortens its host, the meme tends to be forgotten faster.

Retention is not a sustainable method for a meme to survive, therefore transmission is very important to keep the longevity of the memes. Memes can be transmitted vertically, or horizontally. Communication or imitation is often how memes reproduce.

Imitation often occurred from copying one behavior of individual to another. While communication is where memes transmitted information through a recorded source such as a book or musical score from one individual to another. Most experts likened the idea of using spread of contagions as an analogy to the process of meme being transmitted.

Aaron Lynch has seven general patterns of meme transmission:

  1. Quantity of parenthood: The transmitting process rely on the number of children that the parents has. Since children will highly replicate their parent’s idea whether the parents transmit the idea directly or indirectly.
  2. Efficiency of parenthood: This transmitting process rely on the influential level that the parents has for their children. The higher the level, the children are more likely to be influenced by their parents. 
  3. Proselytic: Memes are passed to others beyond their own children. This happen within religion or political movement. This pattern transmits more rapidly more than parent to child meme transmission.
  4. Preservational: This pattern gives the idea to hold it for a very long time. Building the resistant to replace or abandon the ideas. Enhancing preservability of memes is the main key to this pattern.
  5. Adversative: Transmitting the ideas for those who wants to attack other’s idea. This pattern has an aggressive transmitting behavior since the idea is transmitted to challenge other ideas.
  6. Cognitive: The transmitting process occurred through experience of the person. This pattern is received passively than other form of meme transmission due the process happens not through other human.
  7. Motivational: The transmission is received because it raises some self-interest in the process of adopting the meme. This pattern does not self-propagate, but it occurs in association with another self-replicated pattern.

The memetic life-cycle consists of 4 stages that together determine the meme’s fitness: assimilation, retention, expression and transmission

To be replicated, a meme must pass successfully through four subsequent stages: 1) assimilation by an individual, who thereby becomes a host of the meme; 2) retention in that individual’s memory; 3) expression by the individual in language, behavior or another form that can be perceived by others; 4) transmission of the thus created message or meme vehicle to one or more other individuals. This last stage is followed again by stage 1, thus closing the replication loop. At each stage there is selection, meaning that some memes will be eliminated. Let us look in more detail at the mechanisms governing these four stages.


A successful meme must be able to “infect” a new host, that is, enter into its memory. Let us assume that a meme is presented to a potential new host. “Presented” means either that the individual encounters a meme vehicle, or that he or she independently discovers it, by observation of outside phenomena or by thought, i.e. recombination of existing cognitive elements. To be assimilated, the presented meme must be respectively noticed, understood and accepted by the host.

Noticing requires that the meme vehicle be sufficiently salient to attract the host’s attention. Understanding means that the host recognizes the meme as something that can be represented in his or her cognitive system. The mind is not a blank slate on which any idea can be impressed. To be understood, a new idea or phenomenon must connect to cognitive structures that are already available to the individual. Finally, a host that has understood a new idea must also be willing to believe it or to take it seriously. For example, although you are likely to understand the proposition that your car was built by little green men from Mars, you are unlikely to accept that proposition without very strong evidence. Therefore, you will in general not memorize it, and the meme will not manage to infect you.


The second stage of memetic replication is the retention of the meme in memory. By definition, memes must remain some time in memory, otherwise they cannot be called memes. The longer the meme stays, the more opportunities it will have to spread further by infecting other hosts. This is Dawkins’s (1976) longevity characteristic for replicators.

Just like assimilation, retention is characterized by strong selection, which few memes will survive. Indeed, most of the things we hear, see or understand during the day are not stored in memory for longer than a few hours. Although you may have very clearly assimilated the news that the progressive liberal party won the Swaziland elections with 54% of the votes, you are unlikely to remember anything of this a week later–unless you live in Swaziland, perhaps. Retention will depend on how important the idea is to you, and how often it is repeated, either by recurrent perception or by internal rehearsal. All learning paradigms agree that experiences are encoded more strongly into memory by frequent reinforcement.


To be communicated to other individuals, a meme must emerge from its storage as memory pattern and enter into a physical shape that can be perceived by others. This process may be called “expression”. The most obvious means of expression is speech. Other common means for meme expression are text, pictures, and behavior. Expression does not require the conscious decision of the host to communicate the meme. A meme can be expressed simply by the way somebody walks or manipulates an object, or by what he or she wears.

Some retained memes will never be expressed, for example because the host does not consider the meme interesting enough for others to know, uses it unconsciously without it showing up in his or her behavior, does not know how to express it, or wants to keep it secret. On the other hand, the host may be convinced that the meme is so important that it must be expressed again and again to everybody he or she meets.


To reach another individual, an expression needs a physical carrier or medium which is sufficiently stable to transmit the expression without too much loss or deformation. Speech, for example, uses sound to transmit an expression, while text will be transmitted through ink on paper or electrical impulses in a wire. The expression will take the form of a physical signal, modulating the carrier into a specific shape from which the original meme can be re-derived. This physical shape may be called the meme vehicle. For example, meme vehicles can be books, photographs, artefacts or CD-ROMs.

Selection at the transmission stage happens through either elimination of certain memes, when the vehicle is destroyed or gets corrupted before it is perceived by another individual, or through differential multiplication, when the vehicle is reproduced into many copies. For example, a manuscript may be put into the shredder or it may be turned into a book which is printed in thousands of copies. A radio communication may get lost because of noise, or it may be broadcasted to millions of listeners. Especially since the emergence of mass media, including the electronic network, the transmission stage is the one where the contrast between successful and unsuccessful memes is largest, and where selection may have the largest impact.

As we mentioned before there was a debate about how a unit of cultural transmission is made of. According to Dawkins, he initially defined the that the idea is a unit of it. While John S Wilkins define meme as the “least unit of sociocultural information relative to a selection process that has favorable or unfavorable selection bias that exceeds its tendency to change. Based on these theses from both experts, the meme as a unit has a convenient meaning as “a piece of thought copied from person to person”, regardless of it content, whether it contains others or collection of other meme that become a larger meme. A meme is consisting of a single word or could consist of the entire speech in which that word first occurred.

While meme is identified as unit which means naturally they replicate as indivisible entities. This does not support the idea that thoughts somehow become quantized. A meme has no given size. For example, Beethoven’s Fifth symphony, the first four notes are often use to illustrate a difficult situation and we can take that as a meme. However, using the entire song can be regarded as a single meme as well. This example was expressed by Susan Blackmore.

The problem for memetics is the inability to pin an idea or cultural feature to quantifiable key units. However, other experts argued that by utilizing neuroimaging techniques, the traces of memetic processing can be quantified. Sarah Blackmore however states that memes play a comparable role in understanding evolution of imitated behaviors. As she compares Meme with gene in this respect.

In 1981 in the book Genes, Mind, and Culture: The Coevolutionary Process by Charles J. Lumsden and E. O. Wilson proposed a new name for the fundamental unit of cultural inheritance as “culturgen”. However, the name did not catch on, then in 1998 in the E. O. Wilson book, Consilience: The Unity of Knowledge”. He agreed that the term meme is the best label for the fundamental unit of cultural inheritance. This elaborates the fundamental role of memes in unifying the natural and social science.

Evolutionary influences on memes

Dawkins believe that three condition must exist for evolution to happen

  1. Variation or introduction of new change to existing element
  2. Heredity or replication or capacity to create copies of elements
  3. Differential “fitness” or the opportunity for one element to be more of less suited to the environment than another.

Dawkins stresses that whenever these conditions co-exist, the process of evolution will naturally occur. This process of evolution does not only apply only to organic element such as genes, memes also have the properties necessary to genetic evolution, but it subjects to the laws of natural selection as He regarded. The meme may either enhance or detract, as various ideas pass from one generation to the other depends on the influence that the meme has to the host.

For example, a certain culture may develop unique designs and method of creating a tool that gives advantages over another culture. Just like gene, some culture might have the tool some don’t. It really depends on the effect of the tool to the culture. In keeping with the thesis that in evolution one can regard organisms simply as suitable “hosts” of reproducing genes. In this case human can be the “hosts” for meme to be replicated as Dawkins argued. Consequently, a successful meme may or may not need to provide any benefit to its host.

Memetic evolution can show both Darwinian and Lamarckian traits. Lamarckian characteristic will occur in cultural memes, when a host through inference aspire to replicate the given meme than by exactly copying it. For example, transmission of a simple skill such as washing the dishes, a skill that a learner imitates from watching a demonstration without necessarily imitating every movement by the instructor in the demonstration, stroke for stroke. Characterizing the Darwinian mode as “Copying the manuals” and the Lamarckian as “copying the product” is how Susan Blackmore distinguish the difference between the two mode of inheritance in the evolution of memes.

Clusters of memes, or memeplexes (also known as meme complexes or as memecomplexes), such as cultural or political doctrines and systems, may also play a part in the acceptance of new memes. Memes that coadapt and replicate together is being compromised by Memeplexes. By piggybacking on the success of the memeplex, memes that fit within a successful memeplex may gain acceptance. For example, transmission, memeplexes and theistic memes contain as discussed by John D Gottsch. The prohibition of sex before marriage in the eastern culture may have increased vertical transmission of the parent that is highly cultural affluence. Since this meme transmitted from one generation to another it hardens overtime to the point where it become a set of dogmas. Or this can be referred as the propagation of a taboo.

More about memetics.

Memetics is a discipline that approach to evolutionary models of cultural information transfer based on the concept of the meme. The memes function analogously to genes is what memetics have proposed. To explain existing patterns and transmission of cultural ideas, memetics attempts to apply conventional scientific methods.

However, there are some certain experts that disagree with the memetics or what we call principal criticisms of memetics. It claims that memetics ignores established advances in other fields of cultural study, such as sociology, cultural anthropology, cognitive psychology, and social psychology.

Criticism of Meme Theory.

As the study meme grows and people has been using gene as the analogy of meme, there is an objection to it that there is a gap between meme and gene. While gene depends on biological selection-pressures neither too great nor too small in relation to mutation-rates, meme doesn’t.

A critic of memetics, calls the theory a “pseudoscientific dogma” and “a dangerous idea that poses a threat to the serious study of consciousness and cultural evolution”. He points that meme is lack of “code-script” and excessive instability of the meme mutation mechanism, which would lead to chaotic evolutionary process, due to a low replication accuracy and a high mutation rate.

Some other critics would call Dawkins’ memetic theory as “nonsense” and “not even a theory… the latest in a succession of ill-judged Darwinian metaphors”. Once critics even say that meme is a primitive concept of sign.

Though there are many critics to the theory, many still perceive meme very useful.


Not only in the memetic theory opinions are differ, but also In the best proper application of meme as well. One vies memes as providing a useful philosophical perspective which will examine cultural evolution. Others view memes as a barometer or a prediction of how culture develops over time. Proponent to both views, some views that memetic should be a useful and respected scientific discipline by providing an empirical ground. Even some “Radical Memetics” seek to place memes at the center of a materialistic theory of mind and of personal identity.

However, many famous evolutionary psychology and anthropology researchers argue that there is a possibility of incompatibility between modularity of mind and memetics. They believe that mind structure certain communicable aspects of the ideas produced, and this aspect trigger ideas in other minds through inference and not high-fidelity replication. In one set of experiments, they asked subject with autism and subject without autism to interpreted ideological and religious sayings, for example the word is “Let a thousand Flowers Bloom”. People with autism tend to paraphrase or repeat closely to the original statement, for example “Don’t cut the flowers before they bloom”. People without autism tend to express it in a wider range of meanings with little replicated content, for example “Go with the flow”. From this experiment shows that only the subjects with autism came close to functioning as “meme machine”. Therefore, they disagree on making meme as the center of materialistic theory of mind and of personal identity.

Application of memetics in Religion

Dawkins called for a reanalysis of religion in terms of the evolution of self-replicating ideas apart from any resulting biological advantages they might bestow despite the explanation that has been made from Max Webber in terms of a cultural attribute.

Dawkins argued that gene is not the key replicator in cultural evolution but memes, replicating thought from person to person by means of imitation. Memes respond to selective pressure that may or may not affect biological reproduction survival.

Susan Blackmore, in her book The Meme Machine, referred religion as tenacious memes. Many of the features common to the most widely practiced religions provide built-in advantages in an evolutionary context. By linking altruism with religious affiliation, religious memes can proliferate more quickly because people perceive they reap both society and personal rewards. With the documentation in revered religious text, the longevity of religious improves.

The fact that such meme incorporate multiple modes of meme transmission, is what makes religious memes has a very strong longevity according to Aaron Lynch. Religious memes pass down from one generation to another, from parents to children, and across the same generation through proselytism transmission pattern. Most people hold the religion taught by their parents throughout their life. Many religions incorporate adversarial pattern as well, punishing apostasy, or demonizing infidels. Some other example that religion use for its transmission is using the promise of heaven to believers and threat of hell to non-believers.

Although religious memes have proliferated in human cultures, the modern scientific community has been relatively resistant to religious belief. If evolution is accelerated in conditions of propagative difficulty, the we would expect to encounter variations of religious memes, established in general populations, addressed to scientific communities as reasoned by Robertson. Using a memetic approach, he deconstructed two attempts to privilege religiously held spirituality in scientific discourse. Understanding the evolution and propagation of religion were explored is the advantages of a memetic approach as compared to more traditional “modernization” and “Supply side”.

Memetic explanations of racism

Not only memetic can be applied in religion, Jack Balkin argued in his book “In Cultural Software: A Theory of Ideology” that memetic processes can explain many of the most familiar features of ideological thought. Based on his theory, Memes form narratives, social networks, metaphoric and metonymic models, and a variety of different mental structures. Balkin believes that the same structures used to generate ideas about free speech or free markets also serve to generate racistic beliefs. According to Balkin, whether memes become harmful of maladaptive depends on the context of the environment which they exist rather than in any special source or manner to their origin. He describes that racist beliefs as “fantasy” memes that become harmful or unjust “ideologies” when diverse people come together, as through trade or competition.

Architectural Memes

Memes can be beneficial or harmful since Nikos Salingaros in his book “A Theory of Architecture” stated that Memes as “Freely propagating clusters of information”. Characterizing memes as “greatly simplified versions of patterns” and as “unreasoned matching to some visual or mnemonic prototype”, Niko Salingaros contrasts memes to patterns and true knowledge. Taking reference to Dawkins, Salingaros emphasizes that they can be transmitted due to their own communicative properties, that “The simpler they are, the faster they can proliferate”, and that the most successful memes “come with a great psychological appeal”.

Architectural memes can have destructive power. “Images portrayed in architectural magazines representing buildings that could not possibly accommodate everyday uses become fixed in our memory, so we reproduce them unconsciously”. In Salingaros view, various architectural memes that circulated since the 1920s have led to contemporary architecture becoming quite decoupled from human need. They lack connection and meaning.

Internet Culture.

An “Internet Meme” is a concept that spreads rapidly from person to person via the internet, largely through internet-based E-mailing, blogs, forums, social networks, or threads and video hosting.

in 2013, Richard Dawkins characterized an internet meme as one deliberately altered by human creativity, distinguished from Dawkin’s original idea involving mutation by random change and a form of Darwinian selection.

History of the Internet meme

In the early days of the internet, Usenet communities and email were the main means of communication and therefore the site of the genesis of the Internet meme. Most likely started as inside jokes and funny graphics, they easily spread across the world wide web with the advent of message boards and newsgroups.

One of the earliest known websites to host user-generated content is Founded in 1995 by Tom Fulp, it became popular as the go-to website for flash animation and games. Users would be able to upload their content (provided they met the guidelines of the site) and users could rate (0-5 stars) and review and as expected the higher the rating the greater the views.

The most popular meme to come out from New grounds was the Stick Figure animation. Initially in the form of a gif, they soon became full length videos. A popular theme was one where the stick figures were animated to fight each other in the style of kung fu action movies. This format evolved into flash games where anyone could control the Stick Figure and battle a hoard of incoming enemy stick figures in the style of a platform game. Another well-known use of the stick figure was in Stick Figure Death Theatre, where the figure was subject to various violent actions such as falling down stairs. This too developed into a game in which the goal was to gain as much damage as possible.

The website hosted a Community postal where users could interact with other in a forum. Users could also private message each other (PM) and participate in live chats.

Forums soon became the popular medium of interaction as topics could be organized to make searching more efficient. One such forum that grew to influence Internet culture was the comedy website founded in 1999. It was created by Richard Kyanka as a personal website for his comedy work. Over the years the forums saw a growth of activity and its greatest claim to fame would be the birthplace of the creepypasta icon, Slender Man.

Despite the access being restricted to paying members in 2001, the forums were where several Internet memes were created, such as All your base are belonging to us, a meme based on the broken English of the 1989 arcade video game Zero Wing. Initially, the phrase was sampled in a techno track by Jeffrey Ray Roberts of the Gabber band the Laziest Men on Mars, but it soon spread across the forums in the form of an animated gif.

Animated gifs were, and still are, the main format in which memes are presented. GIF Construction Set was the “mother of all applications for creating all sorts of things with GIF files”. Another popular software still used today is Adobe Photoshop. Something would hold a weekly activity known as “Photoshop Phriday”, where users would modify existing images to create parodies, therefore encouraging the replication and transformation of memes.

It would be remiss not to mention the infamous 4chan. Launched in October 2003 by Christopher Poole, a member of the SomethingAwful forums, the site was created as a counterpart to the Japanese imageboard Futaba Channel, also known as 2chan. It initially was an anime-related imageboard, now it consists of an immense variety of topics from politics to movies to fitness and sports. It is unique in that there is no registration required and users can post anonymously with threads receiving recent replies being “bumped” to the top of their respective board, and old threads being automatically deleted as new threads are created.

The site has been described as a hub of Internet subculture, with 4chan’s community being influential in the formation and spread of prominent Internet memes, including lolcats, Rickrolling, and rage comics, as well as activist and political movements, such as Anonymous and the alt-right. The most notorious boards on 4chan are /b/ and /pol/. /b/, also called random, was the first board created at the inception of the platform and has remained the most popular. While /b/ permits discussion and posting of any sort of content, the community etiquette is to self-limit discussion on /b/ those topics which are specialities or the focus of other boards on 4chan. /b/ has a “no rules” policy, except for bans on certain illegal content, such as child pornography, invasions of other websites (posting floods of disruptive content), and under-18 viewing, all of which are inherited from site-wide rules.

Many early memes originated on /b/, as its fast moving, and enabled content to quickly be passed on to large numbers of viewers. In 2005, a meme known as the “duckroll” began, after founder Christopher Poole used a word filter to change “egg” to “duck” across 4chan. Thus, words such as “eggroll” were changed to “duckroll”. This led to a bait-and-switch in which external links disguised as relevant to a discussion instead led to a picture of a duck on wheels. An unidentified 4chan user applied the concept of the duckroll to a 2007 post relating to the video game Grand Theft Auto IV. In March of that year, the game’s trailer had been released, and the game’s immense popularity caused publisher Rockstar Games’ website to crash. The user posted a YouTube link that purportedly led to the trailer, but in reality, directed users to the music video for Rick Astley’s 1987 song “Never Gonna Give You Up”. Thus, the “rickroll” was born.

The famous lolcat, an image combining a photograph of a cat with humorous, grammatically incorrect text known as lolspeak, was said to be created in 4chan although others may argue it was from SomethingAwful. In 2005, the meme was widely popularized by 4chan in the form of “Caturday”. Every Saturday, users posted pictures of cats with text relating to that day’s theme. This is the most notable example of an image with text meme otherwise known as an image macro.

In 2007, Eric Nakagawa and his friend Kari Unebasami created what would become the most popular image macro blog format website I Can Has Cheezburger? ICHC for short, it was instrumental in bringing animal-based image macros and lolspeak into mainstream usage and making internet memes profitable. ICHC was the first site to host its own meme creation tool known as the “the LOL Builder”. The integrated app allowed users to instantly create image macros without the knowledge or ownership of any image editing software. Anyone anywhere with an internet connection could create their own memes straight from the site and send them in. The number of submissions rose dramatically with the growth of the site. In July 2007, ICHC received as many as 500 submissions per day. By January 2008, the average was 8000. Only about a dozen or so submissions per day are posted to the website, while updates are timed to coincide with when readers are most likely to be visiting the site – morning, lunch time and evenings.

The site attempted to maintain a community feel, encouraging interactivity with readers via a voting system where users can rate an image from one to five “cheezburgers”, and through themes as one image will attract responses to form a continuous narrative. According to Nakagawa, “It’s like you’re creating a story supplied by people in the community, and then the people in the community supply the next part of the story.” Until 2013, ICHC also ran a wiki at designed to be a collection of important lolspeak phrases.

Popular trends on the ICHC website for captioning have included “ceiling cat” (usually a white cat); “basement cat” (a black cat); the “itteh bitteh kitteh committeh”; invisible [something]; the Lolrus and his “bukkit”; fail (now moved to FAIL Blog); “om nom nom” (as in eating sounds); references to “cheezburgers”; “happy caturday”; “monorail kitteh”; “oh hai”; and “kthxbai” (“OK, thanks, goodbye”). ICHC has popularized snowclones such as “I’m in your (noun), (verb ending in ing) your (noun)”; ” [some activity or emotion], ur doin it right/wrong”; and “I gave/brought you [something] but I eated it/uzed it all up”.

In September 2007, ICHC was purchased by a group of investors and a group of sister sites such as FAIL blog, The Daily What, Know Your Meme, and Memebase eventually combined together as part of the Cheezburger network.

Much like its predecessor Newgrounds, Youtube, launched in 2005, allowed users to upload, view and rate videos. Video memes became popular especially around the hype of rickrolling. Video sharing also created memes such as “Turn Down for What” and the “Harlem Shake”.

The rise of social media sites such as Facebook and Twitter (and eventually Instagram) perpetuated the spread of memes from various sites to a more mainstream audience. Users of these sites preferred the somewhat curated images and videos on their feed in comparison to browsing a forum or imageboard full for topical or random content. The content was more often reposted and uncredited so the interaction with the creator was virtually impossible. There was no avenue to create memes on the site so social media sites were more for sharing than anything else. Meme generators were often used instead.

Social media sites also lengthened the life span of a meme. The constant repetition and imitation of images on sites that did not drown images in with a fast influx of content allowed more people to enjoy memes at a different pace from forums and blog sites.

Snapchat was revolutionary not only in that it was an exclusively mobile app that was a social media site as well as a messaging service but also because of their filters. The introduction of filters was another step in the creation of an instant meme. Users interact with each other using virtual stickers and augmented reality objects. The short video function became a norm in terms of communication and soon after another short video app appeared.

Vine was a short video social networking app that managed to somehow fit in a fair amount of information in the short span of a six second video. The app attracted different types of uses, including short-form comedy and music performances. While recording through its in-app camera, users could also edit on the fly or create stop motion effects. Soon a format of memes emerged in the form of short videos and scripted sketches became increasingly popular and compilations of which would appear on YouTube. was another app that worked in a similar vein except that it was music and voiceover based where you can dub yourself with snippets of pop songs or quotes from movies/tv shows. Again, with the ease of creating memeable content with just one app, became exceedingly popular with the younger generation. Like Vine, it was a short video social networking app and like Vine it also closed down after a number of years.

Their successor is TikTok. Many people assumed the app would close because historically short form video apps don’t last. Initially known as an app called Douyin, it was created as a direct clone of and eventually the parent company purchased and assimilated the app.

Where the predecessors failed, TikTok managed to implement monetization and therefore entice an influx of users who will continue to make content both from original skits and use of their massive database of filters. Instant content creation as a short form video together with the allure of an income guarantees a constant userbase. Whether this formula can last remain to be seen, in the meantime TikTok is the hottest venue for the latest video memes.

Evolution and Propagation

Internet memes grew as a concept in the mid-1990s. At the time, memes were just short clips that were shared between people in Usenet forums. As the Internet evolved, so did memes. When YouTube was released in 2005, video memes became popular. Around this time, rickrolling became popular and the link to this video was sent around via email or other messaging sites. Video sharing also created memes such as “Turn Down For What” and the “Harlem Shake”. As social media websites such as Twitter and Facebook started appearing, it was now easy to share GIFs and image macros to a large audience. Meme generator websites were created to let users create their own memes out of existing templates. Memes during this time could remain popular for a long time, from a few months to a decade, which contrasts with the fast lifespan of modern memes.

An Internet meme may stay the same or may evolve over time, by chance or through commentary, imitations, parody, or by incorporating news accounts about itself. Internet memes can evolve and spread extremely rapidly, sometimes reaching worldwide popularity within a few days. Internet memes usually are formed from some social interaction, pop culture reference, or situations people often find themselves in. Their rapid growth and impact has caught the attention of both researchers and industry. Academically, researchers model how they evolve and predict which memes will survive and spread throughout the Web. Commercially, they are used in viral marketing where they are an inexpensive form of mass advertising.

One empirical approach studied meme characteristics and behavior independently from the networks in which they propagated and reached a set of conclusions concerning successful meme propagation. For example, the study asserted that Internet memes not only compete for viewer attention generally resulting in a shorter life, but also, through user creativity, memes can collaborate with each other and achieve greater survival. Also, paradoxically, an individual meme that experiences a popularity peak significantly higher than its average popularity is not generally expected to survive unless it is unique, whereas a meme with no such popularity peak keeps being used together with other memes and thus has greater survivability.

Multiple opposing studies on media psychology and communication have aimed to characterize and analyze the concept and representations in order to make it accessible for the academic research. Thus, Internet memes can be regarded as a unit of information which replicates via the Internet. This unit can replicate or mutate. This mutation instead of being generational follows more a viral pattern, giving the Internet memes generally a short life. Other theoretical problems with the Internet memes are their behavior, their type of change, and their teleology.

Writing for The Washington Post in 2013, Dominic Basulto asserted that with the growth of the Internet and the practices of the marketing and advertising industries, memes have come to transmit fewer snippets of human culture that could survive for centuries as originally envisioned by Dawkins, and instead transmit banality at the expense of big ideas.

“Dank” memes

Dank memes are a subgenre of memes usually involving meme formats but in a different way to image macros. The term “dank”, which means “a cold, damp place”, was later adapted by marijuana smokers to refer to high-quality marijuana, and then became an ironic term for a type of meme, and also becoming synonymous for “cool”.This term originally meant a meme that was significantly different from the norm, but is now used mainly to differentiate these modern types of memes from other, older types such as image macros. Dank memes can also refer to “exceptionally unique or odd” memes. They have been described as “Internet in-jokes” that are “so played out that they become funny again” or are “so nonsensical that they are hilarious”. The formats are usually from popular television shows, movies, or video games and users then add humorous text and images over it.

One example of a dank meme is the “Who Killed Hannibal”, which is made of two frames from a 2013 episode of The Eric Andre Show. The meme features the host Andre shooting his co-host Buress in the first frame and then lamenting that his co-host has been shot in the next, with Andre often depicted blaming someone else for the shot. This was then adapted to other situations, such as baby boomers blaming millennials for problems that they allegedly caused.

Dank memes can also stem from interesting real-life images that get shared or remixed many times. So-called “moth” memes (often stylized with diacritics on the “o”: “möth”) came about after a Reddit user posted a close-up picture of a moth that they had found outside their window onto the r/creepy subreddit. This image of a moth became popular and began to be used in memes. These moth memes usually revolved around the moth wanting to find a lamp. According to Chris Grinter, a lepidopterist from the California Academy of Sciences, these memes took off because people find moths’ attraction to lamps quite strange and this phenomenon is still not completely explained by science.

Many modern memes stem from nonsense or otherwise unrelated phrases that are then repeated and placed onto other formats. One example of this is “they did surgery on a grape,” from a video of a da Vinci Surgical System performing test surgery on a grape. People sharing the post tended to add the same caption to it (“they did surgery on a grape”), and eventually created a satirical image with several layers of captions on it. Memes such as this one continues to propagate as people start to include the phrase in different, otherwise unrelated memes.

The increasing trend towards irony in meme culture has resulted in absurdist memes not unlike postmodern art. Many Internet memes have several layers of meaning built off of other memes, not being understandable unless the viewer has seen all previous memes. “Deep-fried” memes, memes that have been distorted and run through several filters, are often counter-culture and strange to one not familiar with them. An example of these memes is the “E” meme, a picture of Markiplier photoshopped onto Lord Farquaad from the movie Shrek, photoshopped into a scene from Mark Zuckerberg’s hearing in Congress. “Surreal” memes are based on the idea of increasing layers of irony so that they are not understandable by popular culture or corporations. The strange irony has been discussed in the Washington Post article “Why is millennial humor so weird?” as a disconnect from how millennials and other generations conceive of humor; the article itself also became a meme where people photoshopped examples of deep-fried and surreal memes onto the article to make fun of the point of the article and the abstraction of meme culture.

Pepe memes

Matt Furie’s cartoon character Pepe the Frog became an Internet meme when its popularity steadily grew across Myspace, Gaia Online and 4chan in 2008. By 2015, it had become one of the most popular memes used on 4chan and Tumblr. Different types of Pepe include “Sad Frog”, “Smug Frog”, and “Angry Pepe”. Since 2014, “Rare Pepes” have been posted on the (satirical) “meme market” as if they were trading cards. During the 2016 United States presidential election, Pepe became associated with racism, the alt-right, and support for Donald Trump. Shortly following this, Pepe was designated as a hate symbol by the Anti-Defamation League, though not every Pepe meme is classified as one.

Short-form video

After the success of the application Vine, a format of memes emerged in the form of short videos and scripted sketches. Vine, in spite of its closure in early 2017, has still retained relevance through uploads of viral vines in compilations onto other sharing social media sites such as Twitter and YouTube. Since Vine’s shutdown, the service TikTok has been described as a better version of Vine and many comparisons have been made between the two platforms; also based on the upload of short-form videos, TikTok, however, allows videos and memes up to a minute in length rather than six seconds.

Meme market

A satirical subculture on the kind of talks and stocks found normally on Wall Street, in September 2016 a form of currency involving memes was created. Originally started on Reddit as r/MemeEconomyl, started as a place where people only would only jokingly “buy” or “sell” shares in a meme to indicate what the general populace’s thought on a meme’s popularity was. Later the project was expanded on by Brandon Wink and Ron Vaisman who created their own website, NASDANQ, to delve deeper into this virtual market. Assigning virtual currency to users of NASDANQ, they allow people to actually buy and sell shares of meme stock. It is currently not for profit and instead considered a social experiment to see how people assign value to commonplace and otherwise valueless things.

Why Internet Memes are so popular?

Memes can be shared both on social media and word of mouth. Memes travel much faster than simple speech. Memes are now easily accessible via the internet since the internet email forwards, instant messages, and web page links. A meme is basically a message that is spread from person to person, in most cases it is a message highly targeted and spread by user within a subculture. Videos, Pictures, Instagram Post, Tik-Tok Post and many other examples can be a meme, but most especially branded pictures.

Memes that are shared on social media can be widely spread from facebook, whatsapp, twitter, Instagram, Tik-Tok, Linkedin, and many more. The majority of internet memes are passed on by teenagers and adults. There are many ways in which a meme can be shared, one is by uploading it on your social media page, for example; Facebook, Instagram, Twitter, or Tik Tok. Then it is shared or retweet to your followers. You say, intenet meme are just adjust form of shaing a short message or idea.

There are many categories of memes that we are fascinated by. There are memes categorized by most racist, funniest, natural disaster, sexiest and dirtiest, animal memes, and celebrity memes. And we have typical “internet memes” that feature internet trends.

Memes can be rude, cheeky, or racist, but it does not stop people from posting them on their pages or sharing on their social medias. They feature people’s thoughts and experience. Internet memes are wonder’s that probably will not disappear anytime soon. Memes are like a bridge that makes a connection between people who share the same interest.

Nowadays, people love to laugh about something together, which is why these memes are popular. They are active and connective. This is why memes spread across the internet like crazy and why memes are a popular phenomenon. The use of meme also created a platform of communication and interaction among user by allowing them to share their thoughts on everyday life, celebrity, news, trends, and events going on around them.

The question of why memes are popular can be answered in the same way as a question of why anything gets popular. People want to relate to other people through emotions such as happiness or sadness, and social media allows those connections to happen on a larger scale. As social media expands to more platforms, the number of memes seems to increase due to the amount of available exposure. Social media does not spread them necessarily, but social media has aided in their development. Memes, when non-offensive or hateful, can be a great way to connect people from all over the world. If social media is a way to bring people together, then memes are just one tool in that process.

The spread of internet memes will continue to be humorous and scandalous in some cases, and forever grab people’s attention quicker than any other social media feature. these memes are unstoppable and unforgettable.

What is meme for?

It has been mentioned several times, that memes main fundamental is to transmit culture from one generation to other, or to spread within the one generation. However, as the development of social media, Memes has become a mean to market a product, or in other words it is used for business purpose.

Public relation, advertising, and marketing professional have embraced internet memes as a form of viral marketing and guerrilla marketing to create market buzz for their own product or service. This method is called memetic marketing. They are used as a way to create an image of awareness or trendiness due to the cost effectiveness and has the effect of sharing enthusiasm for one meme. To this end, businesses has made the effort to utilize two methods of using memes to increase the awareness and sales of their company; either piggybacking to a meme that is well received by people or creating a completely new meme.

Piggybacking to an existing Meme

Memes can have either a long or short life cycle. To effectively use an existing meme, brands have to keep their ear to the ground to know what’s trending.

brands also need to ensure that their content is original, actually funny and fully understand a meme before using it. Meme meanings change over time, and brands can unintentionally use an offensive meme. Pepe the Frog is a perfect example of an innocuous meme gone awry.

Creating a completely new meme.

If a brand does not want to use an existing meme, make your own. This is more difficult to do, mostly because it’s not a trusted meme that the audience recognizes. It’s daunting but not impossible. In fact, the benefits of creating their own meme can outweigh existing memes, as long as they play their cards right.

Heinz is a perfect example of meme creation in action. The condiment brand wanted to increase brand awareness and engagement on its social media. It worked directly with to implement a meme marketing campaign with the goal of earning 1 million impressions.

“I have been telling people memes are the future of social marketing for years — I would always get pushback,” said Razvan Romanescu, the co-founder of “Not anymore. The times have changed, and every brand is now adapting …”

Heinz cleverly fed into the timeless debate on tomatoes being a fruit or a vegetable. They asked people to take sides with hashtags and posted graphics saying, “If you had to decide right now if a tomato is a fruit or a vegetable, which would you choose?”

“We created a custom meme for Heinz that fed into the internet’s obsession with arguing, highlighting their brand in a way that was entertaining,” said Romanescu. “Getting people to debate over a subject usually brings the most attention to it.”

Heinz received over 4 million impressions, which was quadruple their goal. They also had over 80,000 total engagements across Facebook and Instagram.

Copyright Protection

The eligibility of any memes to get copyright protection depends on the copyright law of the country in which such protection is sought. Some of the most popular formats of memes are cinematographic stills, personal or stock photographs, rage comics, and illustrations mean to be a meme. In a cinematographic still, part of the entire end product is taken out of context and presented solely for its face value. The still is generally accompanied by a superimposed text which conveys a distinctive idea or comment.

Some other memes are created based on online phenomena or individually-created content. Photographs of people or animals, especially stock photos, can be turned into memes by superimposing text, often to depict an emotion such as in the distracted boyfriend or overly attached girlfriend memes. Rage comics are a subcategory of memes which depict a series of human emotions and conclude with a satirical punchline. Webcomics often become the source of memes.

United States

Under United States copyright law, a creation receives copyright protection if it satisfies four conditions under 17 U.S.C. § 102. For a meme to get copyright protection, it would have to satisfy four conditions:

It falls under one of the categories of work which is protected under the law

It is an “expression”

It has a modest amount of creativity

It is “fixed”.

17 U.S.C. § 102 enumerates the subject matter over which copyright could be enjoyed namely, literary work, musical work; dramatic work; pictorial; graphical and cultural works; motion pictures, etc. Broadly memes could fall under any of the heads of pictorial, graphical or motion picture.

In copyright law, ideas cannot get copyright protection, but the expression of an idea can be protected. This is fundamental to copyright law. This means that the form and manner in which an idea is expressed is protected not the idea itself. This was given in the case of Baker v. Selden. Since a meme is essentially a comment, satire, ridicule or expression of an emotion it constitutes the expression of an idea.

For the meme to successfully claim protection, it would have to show that it is original work of the author and has a modest amount of creativity, since the United States has a low threshold for what constitutes creativity. Memes are comments about the popular culture or social ideas and therefore the use of the text would have some amount of creativity.

17 U.S.C. § 101 requires the work to be ‘fixed’ which means that its “embodiment in a copy or phonorecord is sufficiently permanent or stable to permit it to be perceived, reproduced, or otherwise communicated for a period of more than transitory nature”. The medium here could be a book, musical recording, video and has also been widened to include publication on the Internet.


Under Section 2(c) of the Indian Copyright Act, 1957, a meme could be classified as an ‘artistic work’ which states that an artistic work includes painting, sculpture, drawing (including a diagram, map, chart or plan), an engraving or a photograph, whether or not any such work possesses artistic quality. The section uses the phrase “whether or not possessing artistic quality”, the memes that are rage comics or those such as Keyboard Cat would enjoy protection as they are original creations in the form a painting, drawing, photograph or short video clip, despite not having artistic quality. Memes that made from cinematograph still or photographs, the original image in the background for the meme would also be protected as the picture or the still from the series/movie is an ‘artistic work’. These memes are a modification of that already existing artistic work with some little amount of creativity and therefore, they would also enjoy copyright protection.

Copyright infringement and possible defenses

If it is found that the meme has made use of a copyrighted work, such as the movie still or photograph without due permission from the original owner, it would amount to copyright infringement. Rage comics and memes created for the sole purpose of becoming memes would normally be original works of the creator and therefore, the question of infringing other copyright work does not arise. This does not mean that all memes made from movie still or photographs are infringing copyright. There are defenses available for such use in various jurisdictions which could exempt the meme from attracting liability for the infringement.

Fair use in the United States

Fair dealing in India

Any distribution of a work which has a copyright, wholly or partly, would constitute an infringing copy under Section 2(m)(i) of the Copyright Act, 1957. India follows a Fair Dealing approach as an exception to copyright infringement under Section 52(1)(a) for the purposes of private or personal use, criticism or review. The analysis requires three steps: the amount and substantiality of dealing, the purpose of copying, and the effect on potential markets.

The amount of sustainability of dealing asks about how much of the original work is used in the meme, or how the meme transforms the original content. A meme makes use to existing copyright work whether it is a cinematograph still, rage comic, personal photograph or a meme made for the purpose of being a meme. However, since a meme is made for comedic purposes, taken out of context of the original work, they are transforming the work and creating a new work

The purpose of copying factors in the purpose of the meme compared to the purpose of the original work. Under Section 52(1)(a) the purpose is restricted to criticism or review. A meme, as long as it is a parody, or a criticism of the original work would be protected under the exception but once an element of commercialization comes in, they would no longer be exempted and because the purpose no longer falls under the those mentioned in the section. When the Indian comedic group, All India Bakchod (AIB) parodied Game of Thrones through a series of memes, the primary purpose was to advertise products of companies that have endorsed the group and it would not be fair dealing.

Memes generally do not have an effect on the potential market for a work. There must be no intention on part of the infringer to compete with the original owner of the work and derive profits from it. Since memes are generally meant for comedic value and have no intention to supplant the market of the original creator, they would be squarely fall within the ambit of this section.

Creating a meme

Once we know all the basic information for memes, the history, the use of it, the copyrights, now let’s create a meme for yourself.

It’s easy to make a meme, and it’s easy to share them. Social media platforms like Facebook, Twitter, Instagram, plus sites like Reddit, and Pinterest are known for featuring internet memes as a form of entertainment on their sites. Most people love it when there are trends and challenges for them to get involve in or take part in.

There are two ways for you to create a meme, adobe photoshop and you start from scratch, along with learning every necessary skill to create a basic meme. Or the second way you can use a meme generator.

What is a meme generator?

It’s a free online image maker that allows you to add custom resizable text to images. It operates in HTML5 canvas, so your images are created instantly on your own device. Most commonly, people use the generator to add text captions to established memes, so technically it is more of a meme “captioner” than a meme maker. However, you can also upload your own images as templates.

There are many meme generators that are available on the internet such as; Kapwing, IMGFLIP, Makememe, IheartIMG, Spark adobe.

As we mentioned above, you can also use big software such as adobe photoshop and start from zero, but we would not recommend it to you, because of this to main reasons:

  • It consumes a lot of your time and energy
  • The result might be not as you expected.

So, when you want to create a meme which meme generator should you use?

Let’s take a look at each website that is available:


IMGFlip always comes on top of the search whenever you type in the “Meme maker, Meme generator, mememaker, or meme generator”.

This website provides images that is related to the meme that you desire. Also, it offers many tools to edit such as resizing, changing fonts, changing color of the text, editing the image. However, it has a watermark and the only way to get rid of it is by using the pro service.


“Make better memes!”, it is the tagline of this website. makeameme really focus only on creating meme and making it very simple.

You just need to pick a picture and type the words that you want. Despite the simplicity it took away the freedom for you to be more creative when you want to create a meme. Not only that, the watermark can’t be removed as well.


This is one of the fanciest online editors that we ever seen. One of adobe product that is available for public to use for free.

Spark is developed for editing proper picture. You are given so much freedom to edit your picture, such as resizing, cropping, layering, and many more. If you use this to edit picture online this would be good for you. However, when you just want to create a meme we reckon this is a bit too much for you. But it is still a good website to be aware of.


Iloveimg is almost perfect for us. The simplicity of the web is outstanding. It is aligned with other ilove product.

Our favorite part is where they offer so many meme templates, and you can easily search it by typing the key word to the search box. The editing features is pretty useful as well, you can add text, resize text, change font and many more.

However, the down point of this you can’t really resize the picture the main picture but you can add other picture if you want to.


Kapwing is an online editor that has been used by many brands, influencers, artist to name a few. They provide, meme maker, video editor, picture editor, audio editor.

Though it is a freemium service, but the free service is so useful. You even are allowed to save your work, if you’re not using the pro service you can only save your work up to 7 days.

It also has many meme templates that you can use as a reference to make your own meme. The editor feature is a complete package, you can resize the picture and text. Change the color and the font of the text. The best part of all this is, it has no water mark.

In this tutorial we will be using Kapwing to create a meme.

Here’s why we choose Kapwing to create a meme.

Unlike any other meme generator, kapwing offers full use of its tools.

Kapwing is the most sophisticated meme generator we have ever used. It is very flexible with its tools, let us save our project for 7 days (if you are signed up and using the free service), and let us download the meme easily.

Let’s compare some of the options we have with Kapwing.


  • Kapwing vs Photoshop: Both has similar layout which gives you freedom to edit freely, moreover both has basic necessary tools that is very useful for your creative process
  • Kapwing vs IMGFlip & Makeameme: both websites offers great template, and very up to date about the current trend in memes, which gives you more inspiration when you want to create one.
  • Kapwing vs IloveIMG: Both has amazing layouts, both offers freedom during your creative process, both websites offer you efficiency on your work. Both website offers template that is suitable for you to create a meme.


  • Kapwing vs Photoshop: Learning photoshop from scratch might consume a lot of your time and energy. Having basic knowledge of photoshop might help you go around in the software. But if you have no clue at all about photoshop, kapwing is your best choice.
  • Kapwing vs IMGFlip & makeameme: These two websites are focus on simplicity, you are limited to only adding text to the picture without the ability to edit the picture.
  • Kapwing vs IloveIMG: Both websites have great editing lay out for their meme generator. However, IloveIMG has limit on the main picture. You do not have the flexibility to edit the main picture.

If for some reason, you really want it to be so simple, you can go with IMGFlip, and Makeameme, though both websites have watermarks on it, but it is really simple to begin with.

But for the beginners who wants to create a meme that reflect their personal jokes, we highly recommend you to stay with Kapwing.

Step 1 Get the right image for the meme that you want to create.

Before you edit the meme to be personal or accustom to your joke, you need to find the right image for your meme.

Without the right image your meme will not have the same impact as you expected. Also, not only the right image but also a high-quality image is very important. Having a high-quality image will improve the chance for it to circulate better.

All in all, to have a great meme you have to have a high-quality picture and the right picture for your theme.

Where do I find the right and high-quality picture?

What does it mean by the right picture? So the right picture must be familiar to many, has universal meaning, and circulated a lot.

So to find the right image you have choices, you can go to:

  • Google
  • Kapwing
  • IloveIMG


Google, is the source for everything, however most pictures in google are edited. Not only that but also the resolution is very hard to find. Hence we do not recommend you to find your image from google.


It is true kapwing is a great online editor and the best meme make online according to us. they offer templates that gives you inspiration on what meme you want to create. While we think this is such a great feature to have, It does not give much options. And it is limited to a certain meme.


Although the online editor and the meme generator are not as good as kapwing but, IloveIMG offers us with lots of meme stocks. You can even search on the search box based on its name, or the kind of meme you want to create. Made it easy for us to find the right meme for us, especially when you know what you want to create.

As we mentioned before, in this tutorial we will use IloveIMG to find the right and high-quality image to create a meme.

  1. Go to
  • Click on “meme generator”

After you click it, you will be on the meme generator page and will be given two options “upload” and “Select meme template”. Since we are looking for the right image we will click on “Select meme template”.

  • Click on “Select meme template”

A box will pop up on the screen and gives you many options of meme that you can choose.

  • Choose your meme

You can either scroll down to look for the meme you want, or you can type the key word to the search box to help you search the right meme a lot easier.

  • Edit the meme

So this is where the tricky part is. You need to keep the meme blank, so you can edit it easier later in kapwing.

But, iloveimg will not let you generate the meme unless you edit the picture, right?

Well we have a trick here that can assist you on getting the image that you need. Firstly, delete every text that appear on the picture. Secondly add a new text and just hit the space button.  Lastly, the “Generate Meme” button will light up and you can download the picture right away.

  • Download the picture

The picture will be downloaded automatically. But, if it does not download by itself, you can always click on the download button.

  • Rename the file

Rename the file that you downloaded from IloveIMG and put it at the desired folder.

Step 2 Design the meme

Once you have got your image, and you have saved it you are half way there!

Now it’s time to create a meme that you and your friend will love.

  1. Kapwing

To get to the meme generator, as we mentioned before, we are going to use kapwing. That is why let’s head to 

  • Sign up to Kapwing

Once you are in Kapwing home page, we highly recommend you to sign up to the website. Because by signing up you can save your work for at least 7 days. So, you can always come back if you want to tweak your work.

How to sign up:

  1. Click on the sign in button on the left corner
  2. A box will appear and give you options to choose, you can either sign up with google or facebook. (We use facebook, so it won’t interfere with you email)
  3. Once your signed in, the website will take you to your workspace. It means you are signed in.
  • Start a new project

Once you are in your workspace, you can see the “+” sign within the “New Project” box. Click on it and another box will appear asking which service you want to choose.

  • Click on “use specific tools”

You will be given three options on the pop-up box, such as; “start with studio”, “use a specific tool”, and “choose a template”. To create a meme you need to click one “use a specific tools” and you will be in the tools page.

  • Use “Meme Generator”

As we mentioned before, Kapwing gives us full use of the tools that they have. There a few tools that we can see in this page, Studio, Video Maker, Meme Generator, Subtitler, to name a few. To make your own meme, click on “Meme Generator” to start.

  • “Get Started” or Use its template
  1. Use its template

Kapwing offers many templates that is usually used by lots of meme. Therefore, you will be given many choices if you scroll down. There are two kinds of template they prepare:

  1. The Wording templates

This template gives you the font, placing of words, color of words, and the kind of memes (Black spacing, white spacing, Emoji, Various Fonts). You are given the freedom to choose which wording templates that suits you.

  • The Trending Memes

Memes are trends that circulates on the internet. There are some certain trends of memes that Kapwing prepare, just in case you want to jump on the wagon wheel of making the same memes like others. Not only for that purpose, but also Kapwing wants to inspire with more ideas for you to create a meme. You can choose either one of the meme to start.

Once you have decided which template you want to go with, Kapwing will explain you what meme that you are choosing and go through the detail of it. They would go so far that they will explain how to use the meme as well.

Click on “Make it” to start the editing process.

  • Click on “Get Started”

The second option that you can choose is “Get Started”. You can choose this option when you want to create a meme with your own assets. Within this page you are given three options:

  1. Start with a blank canvas

If you click on this big blue button, you will start with only a blank page. So, you can start everything from scratch.

  • Upload your picture

This option offers you to upload the image that you are going to use to create a meme beforehand. With this option, your image will appear once you are in the editor page. There are the ways of uploading that they offer.

You can simply just drag your image and drop it to the box, secondly you can search the image by clicking the box and your document page will pop up, and you just need to choose which image that you want to choose, and you have your image. Lastly is using link. With this you just need to find the link of the image that you want to upload. Once you found it, you just need to copy the link and paste it on the white box underneath the big box.

  • Try sample

If you change your mind, and you want to try using their image, you can always click on “Try Sample”. And Kapwing will give you their sample picture for you to play around.

After you decided which option you want to use we will be in the editor page. And let’s break down every function on the editor page.

  • Let’s take a look at the function in the Editor

Now you are in the editor page. This is a very basic editor tools yet very sufficient for you to create a meme. We are going to explain every function within the editor page, so you will have a good grip of editing in this function.

  1. “Upload”

If you want to add more pictures to your meme, you can click on the “upload” button. When you click on it, you will be given choices of what kind of image you want to get:

  1. “Upload”

You can always use your own image from your computer. To use it you just need to drag and drop the desire image, or you can paste the link of the image that you want to put in your project.

  • “Image Search”

With this feature, you can search any image that you need for your meme, like attributes that meme usually have such as; sunglasses, cigarettes, or the hat. This gives you room to explore more

  • “Project”

Not only you can search a lot of images from the internet but also you can pull in your previous project that you have done prior to this. This feature is very useful for you to reuse your old meme.

  • “Emojis”

We all know that everyone loves emoji. We use emoji in our chat, conversation, even memes. Kapwing is aware about this trend hence they put emoji in one of the options. Just in case you might need it for your meme, you can always click on this feature.

  • “Text”

This function is very helpful to add the text that you need. Just click on “text” and the box for you to write will appear.

Once you click on “text”, on the right side an edit box will appear. Within the box it has many function that we will describe now.

  1. Font

Within this part you will see options of fonts that you want to choose, such as: Arial, Impact, or Calibri.

Not only font that you can set but the size of the text as well. The higher the number the bigger the size.

Choosing whether you want to bold, italic, or underline is available as well in this section.

Setting the style of the paragraph is possible as well. This is very useful to make your text looks nice.

One feature that can’t be missed is the lock ratio. Just by clicking on this, the ratio of your text will be compact and fit.

  • Line height

This feature is to determine the space between one line to another. The higher the number the further the space.

  • Text Color

This is pretty self-explanatory, to choose what is the perfect color for your inner text.

  • Text Outline

To give color to your text outline you can use this feature. There are only two colors that you can choose, black or white.

  • Text Background Color

To give flavor to your text, you can add background color to the text. This feature gives you many colors to choose, or if you don’t feel like adding any color at all, you can always choose transparent.

  • Animate

If you are planning to create a video meme, then this might help you a lot. Because if you want to add animation to the text, this feature is your answer. It offers many animation default such as; Fade, Flicker, Hue Rotate, Wipe, and Vibrate. Not only you can choose the animation but you can choose the speed of the animation. You can make it fast, slow, or default. Don’t worry they provide the preview of the animation. However, if your focus is to create a meme in picture form this feature is not for you.

  • Layer

To manage your layer, this function is very simple, you can put your image all the way to front, or all the way to the back. You can even duplicate the desire layer. And it is easy to delete a layer with one button. This really helps with the editing.

  • “Image”

This feature is where you can search image that you want through the search box, just like we mentioned in the “upload” section. However this button is a shortcut to the search box.

  • “Shapes”

Adding shapes sometimes is a crucial key to create a meme. Therefore, Kapwing provide this feature in the editor. Helping you to add shapes easily to your meme.

Once you click which shape you want to choose, on the right side of the editor will appear another box to set up the shape. Let’s break it down one by one.

  1. Fill color

The name explained itself clearly, this is the feature to manage the color that fills the shape.

  • Outline Color

Not only you can color the inner side of the shape but also the outer line of the shape.

  • Outline width

The thickness level of the outline can be resized through this. The bigger the number the thicker the line.

  • Opacity

Opacity is the level of the transparency of the shape that you can control as well, the higher the number, the more transparent the shape will be.

  • Layer

Just like in the “text” section, this feature is made to manage the layer of the shape, you can position the shape to be at the very front of your meme or at the very back of your meme.

  • “Timeline”

If you want to make a meme in video form, this feature is to arrange every part of the video timeline, how long each part will appear on the video. But, if you want to make a meme in picture form, you just need to click on “image” within this feature to make your meme a still picture.

  • “Audio”

Sometimes adding sound to your meme will add more value your meme. Within this feature you can upload your audio data easily. Just like uploading image, you are given three options to upload: drag and drop and paste a link. If you just want to play around a little bit you can always try using their sample easily.

  • “Scene”

This feature is to add or cut and edit your scene if you want to create a meme in a video form. You can add more videos scene or even still image to your meme. Within “scene” you can see there are many functions on the left side of the editor.

  1. Layer Positioning

You can easily position every scene with this feature. You can make the scene fit to the border or you can zoom or crop the scene, so you can make it suitable to your meme.

  • Aspect Ratio

This is where you decide which ratio are you going to use for your meme. There are many ratios that are popular out there, such as;

1:1 when you want a square format,

9:16 is usually the format for full portrait in any social media.

16:9 is the format for full landscape,

4:5 is for vertical format

5:4 is for Horizontal picture

Custom size where you can choose the right format for yourself.

  • Background color

The question usually goes like “If we have the main picture, why do we need a background color?”. Background color is used if you have a scene or a picture that have a lot space even after you put in all the attributes you need for your meme. Usually we go with either black or white since we want to create a meme.

  • “Subtitler”

This only applies in the video format, you can add the subtitle your video meme, so your viewers can follow. This is a fun spot to play around as well.

  1. “Studio”

This is the main page of the editor, as we have explained most of the features on this page, we will explain the function on the right side of the page one by one.

  1. Output Size

This is the ratio of the image or video meme that you want it to be. You can choose many ratios that would fit your meme, such as; 1:1, 9:16, 16:9, 4:5, 5:4, Custom size. (If you want to see the explanation of each ratio you can go to the “scene” section part “aspect ratio” for more details).

  • Expand Padding

Padding is the space that you can have on your memes. You can add padding, so you can have more space to write words or to add more image. With this function Kapwing offers four padding space to be added. At the top, bottom, left, and right. Not only adding padding but also removing padding is available in this feature, which will make your work a lot easier.

  • Background Color

You can easily switch your background color, to any color you want. Matching the background color to the picture made easy with this function, since Kapwing offers many color for you to work with.

  • Layers

You can play with your layers in this function, either you want to delete one layer, or you want to reposition another layer. This function is made to control your layer easily.

  • Let’s create the meme

After you are familiar with all the tools, you can easily find your way around the editor. So, let’s start creating the meme that you want, or you can say become a meme maker.

In this tutorial we will start with a blank space and we will make our way step by step until the meme is ready.

  1. Add image

Before you start anything, you need to upload the image that you want to use. Since we have found our image, we will upload the image that we have and put it in our canvas.

  • Resize the image

To make sure the image fit the canvas, you have to resize the image by dragging your pointer to the blue round at the corner and drag the blue box to your desire place. Or you can edit it with the function on the right side of the page.

  1. “Image”

Within this function you are able to either adjust or crop the image that you have in the editor.

  1. Adjust

Adjusting the image is very important if you want to. Within adjust you are given many options to make your image more interesting, from editing the opacity, brightness, contrast, saturation, and blur. All this function is very useful when it comes to basic adjusting image.

  • Crop

Whatever image that you take from other source will not have the perfect size. Therefore, crop function is made to help you to make the image fit to your frame. Kapwing offers many kind of cropping based on ratio as the picture above show you.

  • “Size”

Fill or lock ratio is the main feature of this sizing function. Fill means making the picture fit to the given frame and lock ratio means locking the size that you choose even it doesn’t fit the frame.

  • “Rounded Corners”

Most of the image that we get usually has sharp corners due to its shape which mostly is square. With this function you can turn the corner of the image from sharp to round, depending on the number you are going for. The higher the number, the wider the range that the function changed into round.

  • “Rotate”

If the size the perfect, the color is perfect, sometimes we want to play with the angle. Yes we can control the angle with our pointer. However, with this function it will tilt your image precisely to the degree that you want it to be.

  • “Layer”

This function has more is managing the position of your image in the editor. You can either put it at the very front or at the very back of the meme.

Once you’re settled with the picture. It’s time for the next step.

  • Add text

Meme is a perfect combination of text and image, so text is the key. You need to find the right wording for your image to make the meme stand out. You can add one or more texts on the meme. Also you can change the font to any font that is served in the editor.

  • Place and resize the text

After you find the perfect word for your meme, you need to place the word at the right place. To place the word, you can drag the text to the place you want it to be. After you put have placed the word, you can resize it by placing the pointer at the blue box at the corner of the text.

  • Publish it

After you have all the texts and the image in place, the last thing you need to do is share your meme.

Step 3 Share your meme

after you are done with all the editing, you can publish your meme to public. You can either download it, copy the link to your social media, or have the embed code to put it in your website.

Now you are all set to generate your own meme. And you know where you want to go whenever you want to create a meme.

The bulk of internet memes will continue to be humor and shock-value curiosities, as these grab people’s attention more quickly than deeper meme content. But as users become more sophisticated in their thinking, expect memes to become progressively more intellectual and philosophical while referencing less-sophisticated pop-culture icons such as Spongebob or Arthur.

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